A conceptual advertising project I designed for the nonprofit group, World Wildlife Fund, in an effort to raise awareness towards global habitat loss. My leading idea? Putting our precious pets in less-than-roomy spaces.
While the implementation of the concept could easily appear a touch comical or lighthearted, I added an oppressive buffer of negative space around the subjects to maintain a degree of severity and subtle sense of isolation. The goal of the designs was to establish a lightly upsetting tone — without becoming overtly shocking or aggressive in its imagery.