A brand and online store concept I created celebrating the bravado and swagger of gentlemen, past and present. As part of the project, I created the concepts, logo, style and layouts, graphics and illustrations, a lookbook, and webpage for the online sales outlet. The whole brand is delightfully and unapologetically masculine, inspired primarily by the over-the-top advertisements, fashions, and photography of the 19th century. The guiding motto? “Classic swagger; modern gentleman.”
A brand and online store concept I created celebrating the bravado and swagger of gentlemen, past and present.
The whole brand is delightfully and unapologetically masculine, inspired primarily by the over-the-top advertisements, fashions, and photography of the 19th century.
The guiding motto? “Classic swagger; modern gentleman.”