Western Chief

As Brand Manager for Western Chief, I had the opportunity to help stage, shoot, and edit promotional and product photography. This bright, family-oriented brand called for pops of seasonal color, light and airy images, and a healthy dose of nature throughout. Guided by the core positioning of “accessible” and “whimsical,” I insured that vibrance, youth, and energy were never absent. My team and I often used these photos to liven up the brand’s webpages, email marketing, social media, catalogs, and more—a staple no matter the project.

Western Chief Essentials | Packaging Design

I was tasked with designing packaging for the brand’s line of footwear, Western Chief Essentials. The main considerations were to reflect a lower price point, a visual identity that was distinct — but connected — to the mainline product packaging, and to remain aloof from gender-specific style choices.